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DARE TO BE DIFFERENT

Icon is a new fruit infused flavoured vodka. As its name suggests we wanted the brand to be iconic. For the promo specific campaign I came up with the idea of placing the icon logo on high-end iconic elements.

Although I came up with the original concept and look and feel, the design was pulled through to several of the promo elements by Dani Mellvin and Ason Holtes.

The photoshopping of the generic elements was done by me, where i turned the bottle upside down, but placed the bottle imagry and logo the correct way round. I also photoshopped the shooter glass and the liquid coming out of the bottle.

Generic look and feel poster

Generic look and feel - three flavours

Promo Specific Poster

Bar Coasters

Scratch Cards